fritz and goliath
How to build a successful business from scratch - Englische Ausgabe: A start-up story with tips and insights told by the founder
The original and authentically candid success story of fritz-kola The story of fritz-kola is unbelievable: founded in 2003 with just 7,000 euros in startup capital (and no overdraft limit) from a student dorm in an extremely shirtsleeve style. The founders, Marco Wiegert and his now-departed partner, commissioned two versions of caffeine-rich sodas from small breweries and let their friends try out which one tasted better at a party. The party lasted until 10 a.m. The winning mix had been found, showing that fritz-kola tastes good (less sweet, more lemon) and packs a caffeine punch. The two then set off for Hamburg's Schanzenviertel distr…
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Produktdetails
Weitere Autoren: Domzalski, Oliver
- ISBN: 978-3-430-21073-7
- EAN: 9783430210737
- Produktnummer: 37940596
- Verlag: Econ
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 304 S.
- Gattung: Bilder
- Masse: H22.0 cm x B13.8 cm 440 g
- Gewicht: 440
Über den Autor
Mirco Wolf Wiegert, born in Hamburg in 1975, studied foreign trade and international management after completing his civilian service and education in a freight forwarding company. In 2003, he founded fritz-kola together with a friend from his scouting days. As the managing director of the company, he is the entrepreneur behind the indie brand.
3 weitere Werke von Mirco Wolf Wiegert:
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