e-Data
Jill Dyché does an expert job of describing the varied uses of data warehouses and data marts--not only in marketing, but across lines of business.-- Martha Rogers, Ph.D.Over the last ten years the strategic use of detailed data has changed the face of business. This change was made possible through the use of data warehouses, which are now widely accepted for their role in the delivery of decision-support and business-intelligence applications. Today's data warehouses are the critical hubs of such burgeoning strategic initiatives as e-commerce, knowledge management, database marketing, and customer relationship management. Given this, a work…
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Produktdetails
- ISBN: 978-0-201-65780-7
- EAN: 9780201657807
- Produktnummer: 23102659
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2000
- Seitenangabe: 335 S.
- Masse: 590 g
- Gewicht: 590
Über den Autor
Jill Dyché is a partner with Baseline Consulting Group, a specialty consulting firm focusing on the delivery of business intelligence solutions across industries. Since 1985 she has been working with Fortune 1000 companies worldwide to help align strategic technology initiatives with corporate business objectives. Jill is a frequent speaker at technology and marketing conferences, and her articles have been featured in a variety of publications: Information Week, Oracle magazine, Teradata Review, Telephony Magazine, The Washington Times, and The Chicago Tribune. 0201657805AB04062001
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