The Rise of Local Heroes in Retailing
Growing faster than your Competitors
Optimize your growth strategy: Today, many companies consider internationalization as a good opportunity for an increase in turnover and growth. However, as famous examples have shown, even large companies are sometimes outperformed by indigenous incumbents that have an extensive knowledge about the local markets and their customers. With the help of 10 case studies, this book addresses the phenomenon of these so-called local heroes.
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Noch nicht erschienen, Juni 2021
Produktdetails
Weitere Autoren: Berninghaus, Dieter
- ISBN: 978-3-11-041430-1
- EAN: 9783110414301
- Produktnummer: 18834806
- Verlag: Gruyter, de Oldenbourg
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 150 S.
- Plattform: EPUB
Über den Autor
Prof. Dr. Thomas Rudolph (University of St. Gallen); Dr. Ernst Dieter Berninghaus (Migros Genossenschafts-Bund, Zurich)
62 weitere Werke von Thomas Rudolph:
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