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William Winston

How Consumers Pick a Hotel

Strategic Segmentation and Target Marketing

Ebook (PDF Format)

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed… Mehr

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Produktdetails

Weitere Autoren: Cahill, Dennis J
  • ISBN: 978-1-136-37452-4
  • EAN: 9781136374524
  • Produktnummer: 15003175
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 180 S.
  • Plattform: PDF
  • Masse: 2'770 KB

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