Play Bigger
How Rebels and Innovators Create New Categories and Dominate Markets
'The new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies' Jim Goetz, Partner, Sequoia CapitalWinning today isn't about beating the competition at the old game. It's about inventing a whole new game: creating a new market category, developing it and dominating it over time. The companies that succeed in this become Category Kings, famous brands that define the whole category - think Xerox, Google, Uber. Category kings are almost impossible to dethrone and take the lion's share of the category's economics. They play bigger than other companies.In this farsighted, pioneering guide, the founders of S…
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Produktdetails
Weitere Autoren: Peterson, Dave / Lochhead, Christopher / Maney, Kevin
- ISBN: 978-0-349-41136-1
- EAN: 9780349411361
- Produktnummer: 19648464
- Verlag: Little, Brown and Company
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 272 S.
- Ausstattung: Trade Paperback
- Masse: H15.6 cm x B23.5 cm x D2.1 cm 352 g
- Gewicht: 352
Über den Autor
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.
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