The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
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Produktdetails
Weitere Autoren: Brown, Christopher
- ISBN: 978-0-07-182114-8
- EAN: 9780071821148
- Produktnummer: 14698547
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 318 S.
- Masse: H23.6 cm x B15.6 cm x D3.2 cm 544 g
- Gewicht: 544
Über den Autor
Dr. Linden R. Brown is chairman and cofounderof MarketCulture Strategies Inc., a Silicon Valleycompany focused on measuring the level of customercentriccultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.Chris L. Brown is the former marketing directorfor Hewlett-Packard for the South Pacific includingAustralia. He is now a Silicon Valley-based management consultant.
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