Democracy in Decline
Rebuilding its Future
An examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens), bringing solutions on how we can all do our bit to bring about positive change.At a time when voting systems are flawed, fewer vote, major corporations fund campaigns and political parties battle it out, democracies are being seriously challenged and with that the prospects of a better world for all. Philip Kotler identifies 14 shortcomings of today's democracy and proposes potential remedies whilst encouraging readers to join the conversation, exercise their free speech and get on top of the issue…
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Produktdetails
- ISBN: 978-1-4739-8049-5
- EAN: 9781473980495
- Produktnummer: 19842647
- Verlag: SAGE Publications Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 224 S.
- Masse: H21.0 cm x B14.8 cm x D0.0 cm 410 g
- Gewicht: 410
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Philip Kotler is the S. C. Johnson and Son Distinguished Professor International Marketing at the Kellogg School of Management, Northwestern University.His most recent book, Confronting Capitalism: Real Solutions for a Troubled Economic System (2015) calls for both strong economic growth and a better sharing of the gains of economic growth. Professor Kotler is the author of over 50 books on markets and marketing. Trained as an economist at the University of Chicago (under Nobel Laureate, Milton Friedman) and at M.I.T. (under Nobel Laureates, Paul Samuelson and Robert Solow), he has applied his economic knowledge to how markets and marketing works was an early developer of modern marketing and the emerging field of behavioural economics. As an expert on how buyers make their buying decisions, he broadened marketing to explain how buyers make their voting decisions on all kinds of issues.
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