Kayhan (Hrsg.) Tajeddini

Tourism, Hospitality and Digital Transformation

Strategic Management Aspects

Ebook (PDF Format)

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business… Mehr

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Produktdetails

Weitere Autoren: Ratten, Vanessa (Hrsg.) / Merkle, Thorsten (Hrsg.)

ISBN: 978-0-429-62355-4
EAN: 9780429623554
Produktnummer: 32741479
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 250 S.
Plattform: PDF
Masse: 6'717 KB
Auflage: 1. Auflage
Abbildungen: 12 schwarz-weiße Abbildungen, 12 schwarz-weiße Zeichnungen, 43 schwarz-weiße Tabellen

Über den Autor

Kayhan Tajeddini is Professor of Strategic Management at Sheffield Hallam University, UK. Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.