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Cynthia Chan

China's New Culture of Cool

Understanding the world's fastest-growing market

Ebook (EPUB Format)

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences-especially its urban youth. Authors Lianne… Mehr

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Produktdetails


Weitere Autoren: Yu, LiAnne / Ireland, Christopher
  • ISBN: 978-0-13-279814-3
  • EAN: 9780132798143
  • Produktnummer: 34737129
  • Verlag: Pearson ITP
  • Sprache: Englisch
  • Erscheinungsjahr: 2006
  • Plattform: EPUB
  • Masse: 7'524 KB
  • Auflage: 1. Auflage

Über den Autor


LiAnne Yu is a partner and strategic director at Cheskin, an international marketing and consulting firm, where she specializes in ethnographic research to understand consumer behaviors. She first visited China as an exchange student at Bejing University in 1990 and has returned regularly since then. Cynthia Chan was born and raised in Hong Kong when it was still a colony of the United Kingdom. She is now a strategic director at Cheskin, where she guides clients on inter-cultural consumer insights. Cheskin Principal Christopher Ireland is regarded by many of her Fortune 500 clients as one of the leading thinkers in the area of market trends and consumer change. She has been studying China's emerging consumer market since the mid-1990s.

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