Impact of Television Advertisement on Purchases made for children

Ms. Vashima Veerkumar completed her bachelor's in 2006 from Sophia Girl's College and Master's in 2008 with specialization in Family and Community Resource Management from The M. S. University of Baroda. At present, she is pursuing her Ph.D from The M S University of Baroda, Dept of Family and Community Resource Management, Faculty of family and community science. She has an excellent academic record with several awards to her name including best outgoing trophy in degree course. She has attended and presented paper at various national & international level conferences and has 3 international and 4 national publications in her name. Dr. Neerja Jaiswal, Head of Department in the Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara has a teaching experience at UG, PG and PhD level for 28 years. She is a recipient of V.C. Bronze Medal and Merit Scholarship at B.Sc. (Home) Honors and M.Sc. (Home). Dr. Neerja Jaiswal has guided 20 P.G. dissertations. Two PhD. Dissertations are in process under her guidance. Dr. Jaiswal has authored 6 books and has more than 30 research publications to her credit. She has presented papers in more than 100 International and National conferences and seminars. Dr. Jaiswal is a life member of six professional bodies. Dr. Jaiswal has undertaken three major projects funded by national agencies, New Delhi. She has undertaken an additional charge of Officer on Special Duty (Chief Accounts Officer) in The Maharaja Sayajirao University of Baroda.