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Martin Christopher

Logistics & Supply Chain Management

Buch

A critical concern for every business, effective logistics and supply chain management is key to achieving competitive advantage. Better development and management of your supply chain network will not only cut costs but enhance your customer value. And in today’s volatile marketplace, supply chains need to be more flexible and capable of adapting to change than ever. In fact, the real competition today is not between companies but between supply chains. The winning approach to supply chains is an integrated perspective that takes account of networks of relationships, sustainability and product design, as well as the logistics of procurement,… Mehr

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Produktdetails


  • ISBN: 978-1-292-08379-7
  • EAN: 9781292083797
  • Produktnummer: 19053311
  • Verlag: Pearson Academic
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 328 S.
  • Masse: H23.2 cm x B15.6 cm x D2.2 cm 616 g
  • Auflage: 5. A.
  • Gewicht: 616

Über den Autor


Martin Christopher is Emeritus Professor of Marketing & Logistics at Cranfield School of Management. He also chairs the Advisory Board of the internationally renowned Centre for Logistics and Supply Chain Management.Martin’s work in the field has gained international recognition & he's a regular contributor to conferences and workshops around the world.

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