John Nelson

Video Rhetorics

Televised Advertising in American Politics

Buch

The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. Video Rhetorics is thus a call for and an example of a new kind of political analysis.

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Produktdetails

Weitere Autoren: Boynton, G. R.

ISBN: 978-0-252-06648-1
EAN: 9780252066481
Produktnummer: 1558992
Verlag: University of Illinois Press
Sprache: Englisch
Erscheinungsjahr: 1997
Seitenangabe: 296 S.
Masse: H19.3 cm x B10.9 cm x D4.5 cm 406 g
Gewicht: 406
Sonstiges: Professional & Vocational

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