No B.S. Guide to Direct Response Social Media Marketing

Everyone's Talking About It.But Nobody Knows What They're Talking About.Social Media Examiner's 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI-yet half of them will dedicate increased time and money to social media marketing instead of cutting back.Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you're not focusing on converting traffic into sales, you might as well set your money on fire.Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable likes and shares as a return on your time, money, and energy and start using your platform for its true purpose-as another channel to reach customers, gain leads and make sales. Learn how to:Turn passive content into an active conversion toolBecome a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service)Create raving fans who introduce you to their networksTurn niches into riches, laser in on your perfect prospects and ignore the tire kickersHarness the biggest secret in social media-offlineDiscover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.