Multimodality, Learning and Communication
A social semiotic frame
This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment.By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyz…
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Produktdetails
Weitere Autoren: Kress, Gunther
- ISBN: 978-1-317-41842-9
- EAN: 9781317418429
- Produktnummer: 24384332
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 170 S.
- Plattform: EPUB
- Masse: 8'132 KB
- Abbildungen: 40 schwarz-weiße Abbildungen
Über den Autor
Jeff Bezemer is Reader in Learning and Communication and Co-Director of the Centre for Multimodal Research at the UCL Institute of Education.Gunther Kress is Professor of Semiotics and Education at the UCL Institute of Education. He is the author of many books including Multimodality: A Social Semiotic Approach to Contemporary Communication (Routledge, 2010) and Reading Images: The Grammar of Visual Design (co-authored with Theo van Leeuwen, Routledge, 2006).
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