Short Introduction to Strategic Management
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating…
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Produktdetails
- ISBN: 978-1-107-35286-5
- EAN: 9781107352865
- Produktnummer: 16942652
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 0 S.
- Plattform: PDF
- Masse: 5'250 KB
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