Effective Writing Skills for Public Relations
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills ne…
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Produktdetails
- ISBN: 978-0-7494-5109-7
- EAN: 9780749451097
- Produktnummer: 3531488
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 270 S.
- Masse: H22.6 cm x B16.1 cm x D2.0 cm 517 g
- Auflage: Fourth Edition,.
- Gewicht: 517
Über den Autor
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising.
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