Balancing Capacity and Demand in Service Operations
Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessibl…
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Produktdetails
- ISBN: 978-1-944659-27-1
- EAN: 9781944659271
- Produktnummer: 25894189
- Verlag: Ws Professional
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 56 S.
- Masse: H22.9 cm x B15.2 cm x D0.3 cm 97 g
- Abbildungen: Paperback
- Gewicht: 97
32 weitere Werke von Jochen Wirtz:
Winning In Service Markets: Success Through People, Technology And Strategy
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