Marketing Organisation (RLE Marketing)
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between structure and informationOrganisational processes
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Produktdetails
- ISBN: 978-1-317-64270-1
- EAN: 9781317642701
- Produktnummer: 17044008
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 252 S.
- Plattform: PDF
- Masse: 5'048 KB
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