New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies
In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).
CHF 35.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V301:
Libri-Titel folgt in ca. 2 Arbeitstagen
Produktdetails
- ISBN: 978-3-7369-9288-7
- EAN: 9783736992887
- Produktnummer: 20324399
- Verlag: Cuvillier Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 250 S.
- Masse: H21.0 cm x B14.8 cm x D1.3 cm 329 g
- Gewicht: 329
3 weitere Werke von Bastian Halecker:
Dienstleistungspotenziale und Geschäftsmodelle in der Personalisierten Medizin
Ebook (PDF Format)
CHF 66.68
Bewertungen
Anmelden