Jackie Huba

Monster Loyalty

How Lady Gaga Turns Followers into Fanatics

Ebook (EPUB Format)

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her Little Monsters - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.

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Produktdetails

ISBN: 978-1-101-63099-0
EAN: 9781101630990
Produktnummer: 17986079
Verlag: Penguin Publishing Group
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 224 S.
Plattform: EPUB
Masse: 2'866 KB

Über den Autor

Jackie Huba is the author of the book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the coauthor of two previous books on customer loyalty: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought-after keynote speaker, her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM and resides in Austin, Texas.