Michel (Hrsg.) Desbordes

Global Sport Marketing

Contemporary Issues and Practice

Ebook (PDF Format)

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of gl… Mehr

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Produktdetails

Weitere Autoren: Richelieu, André (Hrsg.)

ISBN: 978-1-136-45621-3
EAN: 9781136456213
Produktnummer: 14000847
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 208 S.
Plattform: PDF
Masse: 4'356 KB
Abbildungen: 26 schwarz-weiße Zeichnungen, 26 schwarz-weiße Tabellen

Über den Autor

Michel Desbordes is Sports Marketing Professor at the University of Paris-Sud, France and Chief Editor of the International Journal of Sports Marketing and Sponsorship. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L'Équipe to discuss matters of sports business. He has also been Associate Professor at the University of Ottawa, Canada, and the Shanghai University of Sports, China. Michel has published 30 reference books in the field of sports marketing, as well as numerous academic articles. André Richelieu is Professor in the Marketing Department at Laval University, Canada. He specializes in brand management and sports marketing. His research relates to how sports teams can leverage their brand equity by capitalizing on the emotional connection they share with their fans, and on how sports teams can internationalize their brand.