Consumer Engineering, 1920s-1970s
Marketing between Expert Planning and Consumer Responsiveness
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined consumer engineers, and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies…
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Produktdetails
Weitere Autoren: Cross, Gary (Hrsg.) / Logemann, Jan (Hrsg.)
- ISBN: 978-3-030-14564-4
- EAN: 9783030145644
- Produktnummer: 31698286
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Plattform: PDF
- Masse: 6'096 KB
Über den Autor
Jan Logemann is Assistant Professor of Economic and Social History at the University of Göttingen, Germany.Gary Cross is Distinguished Professor Emeritus of History at Pennsylvania State University, USA.Ingo Köhler is Assistant Professor of Economic and Social History at the University of Göttingen, Germany.
4 weitere Werke von Ingo (Hrsg.) Köhler:
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