Business Practices in Emerging and Re-Emerging Markets
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
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Produktdetails
- ISBN: 978-0-230-61101-6
- EAN: 9780230611016
- Produktnummer: 19986215
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Plattform: PDF
- Masse: 1'184 KB
Über den Autor
Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.
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