Global Marketing, Global Edition
For courses in global marketing.Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone.Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edi…
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Produktdetails
Weitere Autoren: Green, Mark C.
- ISBN: 978-1-292-15077-2
- EAN: 9781292150772
- Produktnummer: 31732460
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 624 S.
- Plattform: PDF
- Masse: 119'797 KB
- Auflage: 9. Auflage
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