Jennifer (Hrsg.) Lees-Marshment

Political Marketing in the United States

Ebook (PDF Format)

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspectsEmpirical examples as well as useful theoretical… Mehr

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V210: Noch nicht erschienen, Januar 2022

Produktdetails

Weitere Autoren: Conley, Brian (Hrsg.) / Cosgrove, Kenneth (Hrsg.)

ISBN: 978-1-136-21219-2
EAN: 9781136212192
Produktnummer: 22635163
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 330 S.
Plattform: PDF
Abbildungen: 33 schwarz-weiße Tabellen

Über den Autor

Jennifer Lees-Marshment is an international expert in political marketing at the University of Auckland, New Zealand. Her books include The Routledge Handbook of Political Marketing (Routledge 2012), Political Marketing: principles and applications (Routledge 2009), Global Political Marketing (Routledge 2010), The Political Marketing Game (Palgrave Macmillan 2011) and Political Marketing in Canada (UBC, 2012). See www.lees-marshment.org for further details. Brian Conley is an Assistant Professor of Government at Suffolk University in Boston, MA. His principal research interests are in the areas of US electoral politics, political parties, and political marketing and branding. Kenneth Cosgrove is Associate Professor of Government at Suffolk University in Boston, MA. He is the author of Branded Conservatives: How the Brand Brought the American Right From the Fringes to the Center of American Politics. His research interests center on political marketing with a focus on branding in North American politics.