Social Marketing
Rebels with a Cause
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Produktdetails
Weitere Autoren: Domegan, Christine
- ISBN: 978-1-317-30148-6
- EAN: 9781317301486
- Produktnummer: 24969043
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 638 S.
- Plattform: PDF
- Masse: 19'101 KB
- Auflage: 3. Auflage
- Abbildungen: 104 schwarz-weiße Zeichnungen, 39 schwarz-weiße Tabellen
Über den Autor
Gerard Hastings is Professor of Social Marketing at Stirling University, UK, the Open University, UK, and L'École des Hautes Etudes en Santé Publique, Rennes, France. He is currently a Commissioner on the Lancet Obesity Commission, and a member of the Board of Alcohol Focus Scotland and of the British Medical Association Board of Science.Christine Domegan is Head of Marketing at NUI Galway, Ireland, and European Editor of the Journal of Social Marketing. Christine is also Honorary Associate Professor, ISM, University of Stirling, UK, Adjunct Professor, Social Marketing, Griffith University, Brisbane, Australia, and Visiting Professor, Florida Prevention Research Center Fellow, Associate of the World Health Organization Collaborating Center on Social Marketing and Social Change at the University of South Florida, USA.
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