Ad Law
The Essential Guide to Advertising Law and Regulation
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and…
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Produktdetails
- ISBN: 978-0-7494-7290-0
- EAN: 9780749472900
- Produktnummer: 22341050
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 416 S.
- Plattform: EPUB
- Masse: 4'524 KB
- Auflage: 1. Auflage
Über den Autor
Richard Lindsay
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