Alvaro Cuervo-Cazurra

Emerging Market Multinationals

Buch

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be ta… Mehr

CHF 124.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

V104: Folgt in ca. 10 Arbeitstagen

Produktdetails

Weitere Autoren: Newburry, William / Park, Seung Ho

ISBN: 978-1-107-07314-2
EAN: 9781107073142
Produktnummer: 19164752
Verlag: Cambridge University Press
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 240 S.
Masse: H23.5 cm x B15.7 cm x D1.7 cm 506 g
Abbildungen: HC gerader Rücken kaschiert
Gewicht: 506

Über den Autor

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy, with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge, 2014).