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Kathleen Allen

Complete MBA For Dummies

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Covers key trends in marketing, selling, and advertisingQualify for an MBA and succeed in any businessWant to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.* Know your customer's needs* Handle budgets and forecasts* Recruit and retain top people* Understand Sarbanes-Oxley* Be a successful negotiator

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Produktdetails


Weitere Autoren: Economy, Peter
  • ISBN: 978-0-470-19429-4
  • EAN: 9780470194294
  • Produktnummer: 3123647
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2008
  • Seitenangabe: 432 S.
  • Masse: H23.6 cm x B18.7 cm x D2.2 cm 625 g
  • Auflage: 2. A.
  • Gewicht: 625

Über den Autor


Kathleen R. Allen, PhD, is the author of Entrepreneurship and Small Business Management, 3rd Ed., Launching New Ventures, 5th Ed., Bringing New Technology to Market, and Growing and Managing an Entrepreneurial Business, as well as several other trade books. As a Professor of Entrepreneurship at the Lloyd Greif Center for Entrepreneurial Studies, based in the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs start their ventures. At USC, she's also director of the Marshall Center for Technology Commercialization, where she works with scientists and engineers to help bring their inventions to market. As an entrepreneur herself, Allen has co-founded four companies and is presently the co-founder and president of N2TEC Institute, which is dedicated to technology-based economic development in rural areas of the United States (www.n2tec.org).Allen holds a PhD from USC, an MBA, and a master's degree in Romance Languages.Peter Economy (La Jolla, CA) is Associate Editor for the Apex Award-winning magazine Leader to Leader, a member of the National Advisory Council of the Creativity Connection of the Arts and Business Council of Americans for the Arts, a member of the board of directors of SPORTS for Exceptional Athletes (www.s4ea.org), and bestselling co-author of The SAIC Solution: How We Built an $8 Billion Employee-Owned Technology Company. He has also worked on more than 30 other books, including Managing For Dummies, 2nd Ed., The Management Bible, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, and Writing Children's Books For Dummies.

22 weitere Werke von Kathleen Allen:


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