A Global View on Intercultural Management
Challenges in a Globalized World
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates t…
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Produktdetails
- ISBN: 978-3-11-039790-1
- EAN: 9783110397901
- Produktnummer: 16608918
- Verlag: De Gruyter
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 360 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
Jürgen Rothlauf (University of Applied Sciences Stralsund)
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