Growth Hacking For Dummies
Focus your business on growing value for customers Apply scientific methods to reach and retain customers Foster a culture of growth in your organization Hack Your Business Growth the Scientific Way Unlocking your company's full growth potential requires getting beyond siloed sales and marketing approaches and moving forward fast-with input from your whole organization. This blueprint shows how to build a lean, mean iterative machine that draws on many talents-product managers, data analysts, programmers-and evolves through Agile approaches and flexible responses to customer data. You know you can't just stay still-get moving with a growth…
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Produktdetails
- ISBN: 978-1-119-61216-2
- EAN: 9781119612162
- Produktnummer: 33810606
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 4'768 KB
Über den Autor
Anuj Adhiya learned growth hacking as a community moderator and then Director of Engagement and Analytics at GrowthHackers (founded by Sean Ellis, who coined growth hacking). He's mentored and coached a number of startups on the growth methodology at Harvard Innovation Labs & Seedstars. He's currently the VP of Growth at Jamber.
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