Spend Shift

What do old-fashioned virtues tell you about the new economy? A social theorist and expert on consumerism and a Pulitzer Prize-winning reporter hit the road to examine life after the Great Recession. What they uncovered will tell you everything you'll need to know to survive and thrive.Spend Shift is a must-read for anyone who wants to understand how to cope withthe ongoing economic crisis. Armed with reams of data as well as compelling stories,John Gerzema and Michael D'Antonio show how millions of people across America are resetting their spending and their lives in response to the new financial realities.Richard FloridaBest-selling author of The Rise of the Creative Class and The Great ResetWhat do a café owner in inner-city Detroit, a laid-off consultant in Dallas, and a retired U.S. Marine in California have in common? It turns out that like millions of others, they refuse to be discouraged by the economic crisis and are responding in radical and creative ways. In Spend Shift you'll discover these people and many others-including leaders atbig companies like Ford, Walmart, and Microsoft-who are doing well by doing good.The authors also provide invaluable insights into the values that guide today's consumer. Read Spend Shift and be inspired.Charlene LiSocial media and marketing expert and best-selling author of Groundswell and Open LeadershipThe aftermath of yesteryear's Great Crisis? A new consumer calculus: the who, what,where, when, and why of consumption are changing radically. If you want to understand why you've got to do more than just create value-why creating twenty-first century advantage begins, instead, with living and breathing meaningful values that matter the most -this brilliant book should be your guide.Umair HaqueDirector of the Havas Media Lab and founder of BubblegenerationShift into learning mode. This book will help you achieve escape velocity. Gerzema and D'Antonio have the facts, but also the prescription.Chris BroganNew York Times best-selling author of Trust Agents and Social Media 101