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Jeanne W. Ross

Designed for Digital

How to Architect Your Business for Sustained Success

Ebook (EPUB Format)

Practical advice for redesigning big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has b… Mehr

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Produktdetails


Weitere Autoren: Beath, Cynthia M. / Mocker, Martin
  • ISBN: 978-0-262-35478-3
  • EAN: 9780262354783
  • Produktnummer: 34355234
  • Verlag: MIT Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 208 S.
  • Plattform: EPUB
  • Masse: 6'425 KB
  • Abbildungen: 16 FIGURES

Über den Autor


Jeanne W. Ross is Principal Research Scientist at the MIT Sloan Center for Information Systems Research.Cynthia M. Beath is Professor Emerita at the University of Texas McCombs School of Business.Martin Mocker is Professor at ESB Business School at Reutlingen University, Germany, and Research Scientist at the MIT Sloan Center for Information Systems Research.

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