Sunday Drives
Nostalgic Reminiscing with the Best of Burma-Shave
The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States. To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name. Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately…
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Produktdetails
- ISBN: 978-0-595-39324-4
- EAN: 9780595393244
- Produktnummer: 2361653
- Verlag: iUniverse
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 120 S.
- Masse: H22.9 cm x B15.2 cm x D0.6 cm 187 g
- Abbildungen: Paperback
- Gewicht: 187
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