Svend Hollensen

Marketing Management, 3rd edn

Buch

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketin… Mehr

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Produktdetails

ISBN: 978-0-273-77885-1
EAN: 9780273778851
Produktnummer: 14525473
Verlag: Pearson Academic
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 672 S.
Masse: H26.7 cm x B19.7 cm x D3.2 cm 1'515 g
Auflage: 3. A.
Gewicht: 1515

Über den Autor

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include – among others – Global Marketing, Sixth Edition, also published in 2014.