Kathleen Hawkins

Marketing & Selling Techniques for Digital Portrait Photography

Buch

More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes. The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining commun… Mehr

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Produktdetails

ISBN: 978-1-58428-163-4
EAN: 9781584281634
Produktnummer: 1395559
Verlag: Amherst Media
Sprache: Englisch
Erscheinungsjahr: 2005
Seitenangabe: 126 S.
Masse: H28.0 cm x B21.8 cm x D0.9 cm 526 g
Gewicht: 526

Über den Autor

Kathleen Hawkins and her husband Jeff Hawkins operate an award-winning wedding and portrait photography studio in Orlando, Florida. She is the author of The Bride's Guide to Wedding Photography and Digital Photography for Children's and Family Portraiture as well as the coauthor of Professional Marketing and Selling Techniques for Wedding Photographers and Professional Techniques for Digital Wedding Photography. She lives in Altamonte Springs, Florida.