Mustang and the Pony Car Revolution
Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the pony car--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribut…
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Produktdetails
- ISBN: 978-1-5316-6916-4
- EAN: 9781531669164
- Produktnummer: 19792565
- Verlag: Arcadia Publishing Library Editions
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 130 S.
- Masse: H25.0 cm x B17.5 cm x D1.1 cm 419 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 419
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