Marketing for Hospitality and Tourism, Global Edition
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social med…
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Produktdetails
Weitere Autoren: Bowen, John T. / Makens, Ph. D. / Baloglu, Seyhmus
- ISBN: 978-1-292-15616-3
- EAN: 9781292156163
- Produktnummer: 31732591
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 688 S.
- Plattform: PDF
- Masse: 25'501 KB
- Auflage: 7. Auflage
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