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Tim Mazzarol

Workbook for Small Business Management

Theory and Practice

Ebook (PDF Format)

This workbook accompanies the textbook Small Business Management: Theory and Practice.The textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager - both its challenges and its rewards.For postgraduate students that are keen to 'make a difference', this text enables them to understand how they… Mehr

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Produktdetails


Weitere Autoren: Reboud, Sophie
  • ISBN: 978-981-1395-13-0
  • EAN: 9789811395130
  • Produktnummer: 33143212
  • Verlag: Springer-Verlag GmbH
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 269 S.
  • Plattform: PDF
  • Masse: 5'580 KB
  • Auflage: 4th ed. 2020
  • Abbildungen: 85 schwarz-weiße Abbildungen, Bibliographie

Über den Autor


Tim Mazzarol is Professor at the University of Western Australia, Perth, Australia, specialising in entrepreneurship, innovation, small business management, marketing, and strategy. His research interests lie in strategic management of small firms, innovation and commercialisation management in small firms, entrepreneurship, and cooperative enterprise, amongst others. Sophie Reboud is Head of Research and Professor of Strategy and Management of Innovation at the Burgundy School of Business, Dijon, France. Her research focuses on small business and SMEs, innovation, entrepreneurship, and strategy.

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