Sorry Spock, Emotions Drive Business
Proving the Value of Creative Ideas With Science
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, Do creative ideas work better?Fortunately, science has finally caught up. There is an an…
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Produktdetails
- ISBN: 978-1-64279-072-6
- EAN: 9781642790726
- Produktnummer: 29434159
- Verlag: Morgan James Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 239 S.
- Plattform: EPUB
- Masse: 5'058 KB
Über den Autor
Adam Morgan has been in the advertising and marketing industry for over 20 years, working for many international brands with his creative work winning awards from the One Show to local Addys. He was named one of the 40 under 40 business leaders by Utah Business Magazine and Advertising Professional of the Year for Utah in 2014 by the American Advertising Federation. Currently he is a Senior Creative Director at Adobe. Adam has published many articles on managing creative teams and data-driven creativity. He currently resides in Salt Lake City, Utah and works from San Jose, California.
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