Successful Focus Groups: Advancing the State of the Art
This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
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Produktdetails
Weitere Autoren: Morgan, Sally
- ISBN: 978-0-8039-4874-7
- EAN: 9780803948747
- Produktnummer: 1783684
- Verlag: Sage Pubn
- Sprache: Englisch
- Erscheinungsjahr: 1993
- Seitenangabe: 288 S.
- Masse: H21.6 cm x B13.6 cm x D2.2 cm 372 g
- Reihenbandnummer: 156
- Gewicht: 372
Über den Autor
David L. Morgan is a professor in the Department of Sociology at Portland State University. He received his PhD in sociology from the University of Michigan and postdoctoral training at Indiana University. In addition to his widely recognized expertise in focus groups, he also has extensive experience with collection and analysis of survey data. His research interests center on pragmatic approaches to mixed methods research, with an emphasis on practical applications of research design.
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