The Long Tail
How Endless Choice is Creating Unlimited Demand
Updated edition, including a brand new chapter on marketing, released to tie-in with Anderson's new book, Free. It explores the new business model where unlimited choice results in the combined value of items that only sell in small quantities outweighing the value of high-volume bestsellers.
CHF 17.90
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Produktdetails
- ISBN: 978-1-84794-036-0
- EAN: 9781847940360
- Produktnummer: 17711382
- Verlag: Cornerstone
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 288 S.
- Masse: H19.7 cm x B13.1 cm x D2.0 cm 210 g
- Abbildungen: Illustrations
- Gewicht: 210
Über den Autor
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.
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