The End of Competitive Advantage
How to Keep Your Strategy Moving as Fast as Your Business
A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy.
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Produktdetails
Weitere Autoren: Gourlay, Alex (Vorb.)
- ISBN: 978-1-4221-7281-0
- EAN: 9781422172810
- Produktnummer: 13453734
- Verlag: Ingram Publishers Services
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 240 S.
- Masse: H24.1 cm x B16.1 cm x D2.7 cm 450 g
- Gewicht: 450
Über den Autor
Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world's leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations to help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage.McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000). In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.
14 weitere Werke von Rita Gunther McGrath:
The Entrepreneurial Mindset
How to Keep Your Strategy Moving as Fast as Your Business
How to Keep Your Strategy Moving as Fast as Your Business
Ebook (EPUB Format)
CHF 46.45
The End of Competitive Advantage
How to Keep Your Strategy Moving as Fast as Your Business
How to Keep Your Strategy Moving as Fast as Your Business
Ebook (EPUB Format)
CHF 36.10
Marketbusters
How to Keep Your Strategy Moving as Fast as Your Business
How to Keep Your Strategy Moving as Fast as Your Business
Ebook (EPUB Format)
CHF 43.85
Discovery-Driven Growth
How to Keep Your Strategy Moving as Fast as Your Business
How to Keep Your Strategy Moving as Fast as Your Business
Ebook (EPUB Format)
CHF 40.60
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