Focus Groups in Social Research
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also…
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Produktdetails
Weitere Autoren: Frankland, Jane / Thomas, Michelle
- ISBN: 978-0-7619-5742-3
- EAN: 9780761957423
- Produktnummer: 1437263
- Verlag: Sage Publications UK
- Sprache: Englisch
- Erscheinungsjahr: 2000
- Seitenangabe: 120 S.
- Masse: H24.0 cm x B16.1 cm x D1.1 cm 354 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 354
Über den Autor
editorial board member, Qualitative Research, and Chair, Trustees of the Foundation which owns the Sociology of Health and Illness journal
13 weitere Werke von Michael Bloor:
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