Spin
The Art of Managing the Media
So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors - the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you've done something wonderful and newsworthy or something you wish no one knew about, this book wi…
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Produktdetails
Weitere Autoren: Coetzee, Ryan
- ISBN: 978-1-77609-158-4
- EAN: 9781776091584
- Produktnummer: 27260398
- Verlag: Penguin Random House South Africa
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 144 S.
- Plattform: EPUB
- Masse: 448 KB
- Auflage: 1. Auflage
Über den Autor
Nick Clelland is a communications expert and strategist with experience in the most aggressive media and public environments. He is the CEO of Resolve Communications, a lobbying and advocacy agency operating in South Africa, and a former MP for the Democratic Alliance. Nick has directed political communications operations on three continents: he was director of strategic communications for the Western Cape Government in South Africa, headed up media communications for the Auckland City Council in New Zealand and, in Britain, was part of the media team for the Liberal Democrats 2005 general election campaign. He is also an experienced communications trainer and a member of the teaching team at the International Academy for Leadership in Germany.
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