Robert Collier Copywriting Course - Masters of Marketing Secrets
Learn to Write Sales Letters That Pay
WHAT is there about some letters that makes them so much more effective than others?A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why?People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forec…
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Produktdetails
Weitere Autoren: Worstell, Robert C.
- ISBN: 978-1-312-09953-1
- EAN: 9781312099531
- Produktnummer: 20734715
- Verlag: Lulu.com
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 142 S.
- Masse: H22.9 cm x B15.2 cm x D0.7 cm 217 g
- Abbildungen: Paperback
- Gewicht: 217
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