Actionable Intelligence

The data revolution was supposed to lead to better business and faster improvements, but for employees, big data often just means a big headache. Business leaders need to get all stakeholders on board with the idea that big data has the power to make life easier and improve business outcomes. That's Actionable Intelligence. In this book, Keith B. Carter takes the age-old idea of business intelligence and turns it into something businesses can actually use. It's true that if you can gather all the right data into one place, you can come up with some significant truths that might not have been accessible a decade or two ago. It's also true that the use of big data can make organizations more agile and improve their ability to look forward to address issues before they become problems. But all this is easier said than done. Unlike many books on the market, Actionable Intelligence focuses less on the saying and more on the doing. Executives and leaders will appreciate the concrete guidance on hiring the right people, gaining their trust, and processing massive sets of data in a way that actually makes things happen faster. Actionable Intelligence is not just about making charts and graphs. Author Keith Carter covers visualization and the basics of big data, but his approach is unique. With interactive elements and thought-provoking questions peppered throughout the text, he encourages readers to begin with a solid foundation-a firm business purpose and a genuine desire to improve the lives of others and deliver sustainable improvements using data. Carter understands the need for leaders to surround themselves with people who are passionate about moving the organization forward and doing whatever it takes to deliver results. Actionable Intelligence is a new way of thinking about data, and it could be the spark your organization needs to think bigger and act better.