Marketing Places and Spaces
Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? -…
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Produktdetails
Weitere Autoren: Gnoth, Juergen (Hrsg.) / Kozak, Metin (Hrsg.)
- ISBN: 978-1-78441-940-0
- EAN: 9781784419400
- Produktnummer: 17522244
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 354 S.
- Masse: H23.5 cm x B15.7 cm x D2.3 cm 666 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 666
5 weitere Werke von Antonia (Hrsg.) Correia:
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