Justin (Hrsg.) Paul

Digital Transformation in Business and Society

Theory and Cases

Ebook (PDF Format)

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the… Mehr

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Produktdetails

Weitere Autoren: George, Babu (Hrsg.)

ISBN: 978-3-030-08277-2
EAN: 9783030082772
Produktnummer: 32776608
Verlag: Palgrave Macmillan
Sprache: Englisch
Erscheinungsjahr: 2019
Plattform: PDF
Masse: 5'572 KB

Über den Autor

Babu George is Associate Professor of Management at Fort Hays State University, USA. Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA