Costas (Hrsg.) Panagopoulos

Politicking Online

The Transformation of Election Campaign Communications

Buch

In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance.

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Produktdetails

ISBN: 978-0-8135-4489-2
EAN: 9780813544892
Produktnummer: 4364019
Verlag: Rutgers University Press
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 312 S.
Masse: H22.9 cm x B15.2 cm x D0.0 cm 410 g
Gewicht: 410
Sonstiges: Professional & Vocational

Über den Autor

COSTAS PANAGOPOULOS is an assistant professor of political science and director of the Center for Electoral Studies and the Master's Program in Elections and Campaign Management at Fordham University. He has provided political analysis for the New York Times, the Los Angeles Times, and CNN.